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Outreach technology toolkit is designed to enhance laboratory competitiveness
Spokane, WA, – February, 2008 - Pathology Associates Medical Laboratories (PAML) announced today the creation of a new and independent operating division named Outreach Advantage® to commercialize a variety of unique technologies to support outreach laboratory business. The Outreach Advantage® suite of products and services include OAMobile, an integrated route planning, scheduling, dispatch and specimen tracking system; OAConnect, a comprehensive integration platform to connect laboratory information systems to EMR systems and web products; and OACRM, an advanced end-to-end workflow and business analytics tool that consolidates, communicates and documents marketing, sales and client service activities and patterns. PAML has also secured an exclusive sales distribution agreement with Maplewood Software to market and sell the ScheduleLabs application to automate scheduling, credentialing and competency verification activities in laboratory departments. Mark Johnston, former PAML CIO will be heading up the new division and will serve as Chief Executive Officer of Outreach Advantage®.
"We are excited about the opportunity to help laboratories across the country enhance their outreach programs and we believe the systems that we have built to support PAML's operations and joint ventures will help other laboratories increase their success" said Thomas Tiffany PhD, DABCC, FACB PAML's President and CEO. "Outreach Advantage® is a proven set of products and services that will strengthen the competitive position and enhance the operational efficiency of every laboratory that chooses to deploy the unique technologies" added Mark Johnston, Outreach Advantage® CEO. "We are excited that we can offer these innovative products and services to the laboratory community through our direct sales efforts and distribution partners."
PAML also announced that it has entered into a letter of intent with ARUP Laboratories to market the Outreach Advantage® products through their sales and service organization. ARUP will offer OAMobile, OACRM and ScheduleLabs through their ARUP Direct™ program that is designed to support the growth of outreach testing within their customer base. The companies will be working swiftly to coordinate the distribution activities and introduce the offering to their respective customers.
"We chose Outreach Advantage based on PAML's experience in laboratory outreach, superior intellectual property, and credibility within the market. We are confident that this partnership will help our clients excel in their laboratory's performance. This solution complements ARUP's commitment to community-based medicine," said ARUP President and COO Ronald Weiss, M.D., M.B.A.
"Each of the Outreach Advantage® products has been deployed, tested and proven in daily laboratory operations. The combination of the key pre and post analytic functions, into an integrated technology suite is unique in the industry and will greatly improve outreach laboratory effectiveness. Our distribution and technology partners are excited about Outreach Advantage® and we believe it will fuel hospital and regional based outreach programs throughout the country" concluded Johnston.
About PAML:
Pathology Associates Medical Laboratories (PAML), is a division of Bourget Health Services, Inc., a subsidiary of Providence Health Care, located in Spokane, Wash. PAML operates a state-of-the-art, full-reference laboratory and maintains laboratory operations throughout the western U.S. Recognized as a national leader in the area of hospital partnering and laboratory joint ventures, PAML is a co-founder of PacLab Network Laboratories and is a partner in several other regional operations, including Tri-Cities Laboratory in central Washington, Treasure Valley Laboratory in Boise, Idaho, and their newly announce Mountain Star Clinical Laboratories in Salt Lake City, Utah. For additional information, visit www.PAML.com and www.outreachadvantage.com.
About ARUP Laboratories:
ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. With 2,100 employees, ARUP offers in excess of 2,000 tests and test combinations, ranging from routine screening tests to highly esoteric molecular and genetic assays, for patients throughout the country. Rather than competing with its clients for physician office business, ARUP chooses instead to support clients' existing test menus by offering highly complex and unique tests, with accompanying consultative support, to enhance their abilities to provide local and regional laboratory services. ARUP's clients include more than half of the nation's university teaching hospitals and children's hospitals, as well as multihospital groups, major commercial laboratories, group purchasing organizations, military and government facilities, and major clinics. In addition, ARUP is a worldwide leader in innovative laboratory research and development, led by the efforts of the ARUP Institute for Clinical and Experimental Pathology®.
About Maplewood Software:
Maplewood Software is a leading Software-as-a-Service (SaaS) solution provider for the healthcare industry. Founded in 1996, the company is noted for its skill-based, web-enabled staff scheduling solutions and high-throughput database technologies. Over 150 medical centers, laboratories and imaging centers utilize one of their ScheduleCore products nationwide including a large representation in the university medical center, children's hospital and outreach laboratory sub-markets.
ScheduleLabs is part of ScheduleCore, a suite of scheduling, credentialing and competency verification products. Other ScheduleCore products include ScheduleRx, ScheduleRad and ScheduleRn, all solutions designed specifically to meet niche markets within the healthcare industry. All ScheduleCore products, including ScheduleLabs, were designed collaboratively with key healthcare institutions already committed to finding leaner solutions to the unique workflow challenges facing their industry.
Follow-up information about the company can be found by calling (877) 229-5230 or visiting www.maplewoodsoftware.com.
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